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& feel about marketing
John Rose's Blog

A Case For Face-To-Face

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Thanks to the proliferation of new media and online social engagement it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.
With so many companies interacting with its customers via social media, the competition for share of mind can become daunting.
The great promise of social media is the opportunity to engage with more consumers one-to-one. But as brands achieve scale in their social media initiatives, this promise becomes more and more elusive. The increasing focus on quantity vs quality of followers can leave the most loyal fans feeling marginalized and under-appreciated.
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Marketing Overload?

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When I began in this business, the Communications Mix primarily referred to a combination of conventional media vehicles -- TV, radio, outdoor and print. Then sponsorship, point-of-sale and promotion became part of the formula. And eventually, public relations won a seat at the table. As each marketing discipline reaches a certain level of maturity, they are “blessed” by the significant brands that deploy them and they become an integral part of the marketing playbook.
Today, there is a dizzying array of choices. In addition to traditional media, sponsorship, point-of-sale, promotion and public relations efforts, there is experiential marketing, rewards & incentives, digital communications, website content, search marketing, Facebook (and Vkontakte in Russia), Twitter, YouTube, FourSquare, LinkedIn, and more. And the list keeps growing. Not to mention the blurring of marketing with sales, customer service and internal communications.
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