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John Rose's Blog

Why Social Networking Will Knock Your Business on Its Head

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Yesterday, I wrote an article in The Moscow Times entitled: Why Social Networking Will Knock Your Business On Its Head. In the article I commented about how astounding I find it that social networks are abuzz with chatter about a rumored new Apple touchpad computer (iPad perhaps?) -- going so far as to describe the phantom device in great detail; critique its operating system and anticipated applications; even posting computer-generated hardware designs. I rambled on about the 'tail wagging the dog' phenomena of the world creating a product, a new brand, in fact a whole new market category and now expects Apple to do its bidding.

Imagine a world where your customers are virtually developing and prototyping your products and services or predicting how successful your business may be versus your competitors in a market you may not yet have contemplated. This is big stuff. Social networking will change business forever.
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Events are vital in creating a complete brand experience during a recession
(Part 4 of 4)

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Events should be strategic and thoughtfully measured during a recession

Marketers often justify their event expense with rationales like "We’ve always done it," or "Our competitors are doing it." Most companies have no idea why they organize some of the events in their budget or what value they are getting for their investment. 

 Worse, many marketers tend to think of event marketing in merely tactical terms.
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