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John Rose's Blog

The Top Nine Social Media Marketing Myths | Myth No. 4: Social media marketing is cheap or free

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Yes, Youtube, Facebook, Twitter, Live Journal and most other social media and blogging tools are free to use. But the resources required for a company to make these tools effective can be costly. Perhaps a social media program is less expensive than conventional media, and certainly cheaper when compared to buying television time or placing ads in major publications. But at the end of the day, to hire professionals (see Myth No. 3) and run a successful program will require a significant investment.
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The Top Nine Social Media Marketing Myths | Myth No. 3: You can run social media marketing entirely in-house

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It is a rare in-house team that has extensive marketing experience with top professional writers and communicators onboard who can: create content; monitor and measure social media input/outputs; conceive and execute social media campaigns; as well as drive traffic using e-mail, SMS, search optimization, blogger outreach, desktop and mobile applications, digital advertising, Google ads, and more. Not to mention the constant learning required just to keep up with the ever-changing social media landscape and increasing specialization.
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