How we think
& feel about marketing
John Rose's Blog

The Top Nine Social Media Marketing Myths | Myth No.8: In Social Media Marketing, The Company With The Most Followers Wins

2166
0
We all agree that the power of social media is that it enables us to engage our audiences one-on-one. Then why, I ask, is there so much focus on building large groups of followers? Isn’t that the old media model…the one where we broadcast our message to as many people as possible with the hope of compelling a few to respond? Social marketing is supposed to be about the power of economically communicating at a personal level with like-minded individuals and not on circulation figures. Right?
0 comments

Read full article

The Top Nine Social Media Marketing Myths | Myth No. 7: My company doesn’t need social media marketing

2421
0
Does your company need social media? Maybe not. To quote Howard Morgan, former head of Procter & Gamble: “The quickest way to kill a brand that is off in quality is to promote it aggressively.” But now there is a quicker way: social media. If your company doesn’t make a product you believe in, or a service you can evangelize, social media marketing is not for you.
0 comments

Read full article