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John Rose's Blog

The Top Nine Social Media Marketing Myths | Myth No. 6: Social Media Marketing Success Comes Quickly

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Social media success can come quickly – particularly in Russia, where its nascent digital landscape and competition for followers has not yet hit the fevered pitch that it has in more developed markets. But even if your company does manage to make a big splash right away, what do you do for an encore? With the “what have you done for me lately” mindset of the bigger/better/faster-addicted online community, your company needs to play the long game.
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The Top Nine Social Media Marketing Myths | Myth No. 5: In Social Media Marketing, One Size Fits All

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All successful companies have plans -- business plans, sales plans, marketing plans. But many don’t have a social media plan. Instead they adopt a cookie cutter approach where they simply jump in and attempt to do everything every other company is doing.
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