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Lemons to Lemonade: Turning Customer Problems Into Marketing Opportunities.

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It has been said that happy customers tell no one; unhappy customers tell everyone. And in our digital world "everyone" now means…EVERYONE.

Thanks to social media, at no time in the evolution of business has marketing and customer satisfaction been so intertwined. Today, a few angry, motivated consumers can unravel the most robust communications program. Yet, few companies seem to understand this interrelationship, and even fewer have a meaningful plan in place to address customer concerns in a swift and effective manner. They simply don't see these problems for the opportunities they really are.
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