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John Rose's Blog

How Often Should You Post to Your Facebook Fan Page?

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If you still think that the brand with the most number of Facebook Fans wins, think again. You can have a million fans, but if your posts do not show up in their news feeds, you may become all but invisible to them.

How do you get into their news feeds? Learn more about EdgeRank, Facebook's news feed algorithm.

Essentially, every piece of content or interaction on Facebook is known as an “Edge”. A status update is an Edge; liking a status update is an Edge; uploading a photo is an Edge, etc. So, the news feed is really a stream of the most ‘important’ Edges as determined by the EdgeRank Algorithm, which gives emphasis to these Edges based on three factors: Affinity, Weight and Recency.
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Are you ready for SoLoMo?

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Social-Local-Mobile, or SoLoMo, is shorthand for the convergence of social media with smart phone location technologies, applications and the mobile web. It is being called the Holy Grail of marketing.

The interlinking of social media with the ability to engage with consumers contextually, i.e. based on time, date, venue and activity, presents unique and heretofore unavailable opportunities for marketers.

Location-based engagement (LBE) already includes local search, photo tagging, checking-in, price comparison shopping, mobile interactive ads and displays, leaving tips and reviews, redeeming offers, responding to ads, tagging tweets and a whole lot more.
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Mobile On The Rise

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While Russia still lags behind the Western world in terms of mobile Internet usage, it is quickly catching up. According to the recent numbers from Mobtop.ru, Russian mobile Internet audience increased by 2.5% during the first two months of 2012, more than doubling in size from 2011.

Leading Russian search engine Yandex is already positioning itself for an explosion in the Russian mobile space. It acquired smart phone software developer SPB Software and announced that it would become the default search client on Windows Phones distributed in Russia and will be pre-loaded on Samsung Bada devices. Yandex also launched mobile search technology that takes into account the location of the user.
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