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Public Relations Takes Center Stage

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We have referred to ourselves as professional storytellers for many years. Now, inspired by the impact of social media, it seems that every brand wants to be a storyteller. This just highlights the emergence of public relations from supporting role to featured player in many brands’ marketing mix.

It’s not so much that public relations has changed as has the nature of communications. Most successful brands have used public relations as part of their marketing programs for decades. But the publicity element has often been overshadowed by advertising spending – despite advertising’s high cost and famous lack of accountability.
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