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John Rose's Blog

Is Advertising Dead?

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Of course not.
Advertising is the process of acquiring an opportunity in a public medium to persuade someone to watch/listen/read what you have to say about your company, brand or product.
The choice of medium may evolve and change; the form and substance of the messages may change. But the process for marketers remains the same.
We still begin by arriving at an intimate understanding of the product and the customer, followed by the hunt for a creative solution that will compel affinity or purchase.
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