Gathering the team together on the spur of the moment to brainstorm rarely works. Instead, everyone should be briefed in advance with all the details of the challenge or assignment and arrive at the session with at least one workable, fleshed-out idea that meets the stated objectives. Everyone should then work together to make each idea better before settling on the final solution(s). At Rose, our teams assemble every week where every staffer must pitch at least one idea he or she believes will benefit our clients. The result is hundreds of additional innovative ideas each year.