Brand stories
Do they grow tea in Germany?
After nearly three decades of service to some of the world’s biggest brands, we have many great stories to tell. Here are just a few.

Unknown Leader

During more than 130 years of successful work the company created a wide assortment of loose and packed teas, from classical black to fruit and herbal.

Today TEEKANNE is one of the leading tea manufacturers continuously working on new tea blends made only of natural ingredients.

The short story

Brand: TEEKANNE

Situation: Launch of a brand totally new for Russia

Objective: To create a strong brand positioning in the Russian market

Strategy: Brand promotion via media relations, social media and key opinion leaders

Results: Significant media coverage (from cuisine to travel), bloggers reviews, active communities in social media

Launch of a brand totally new for Russia

Despite being the top tea brand in Germany and a leader in many markets worldwide, TEEKANNE was virtually unknown in in a sophisticated tea-drinking market like Russia, where the association of Germany with tea production was poor and confusing.

To create a strong brand positioning in the Russian market

Our goal was to present a high-quality brand with a great history and that Germany’s reputation as precise and quality-driven could be applied to products beyond automobiles.

Brand promotion via media relations, social media and key opinion leaders

We have chosen as a strategy the tight cooperation with media of different types – culinary, lifestyle, travel. They had a trip to the tea factory in Dusseldorf, a master class with TEEKANNE tea tester, information on tea production and its useful properties. Moreover, we’ve started working with food bloggers creating exclusive content and product reviews.

Significant media coverage (from cuisine to travel), bloggers reviews, active communities in social media

More than 150 publications in key media and blogs with more than 1.5 million reach as the result of our PR activities during the first 1.5 years. TEEKANNE social accounts creation and management have resulted in the monthly reach of 300,000 people and engagement of 5000 (Fb+Vk). We have created an active community of brand fans and loyal customers.