When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
3 June 2013
Rose Helps Float Panerai Mediterranean Regatta
Rose, a top Russian marketing and public relations agency, has organized press tours to the Panerai Classic Yachts Challenge Regatta, which took place in Antibes and Naples this June. Officine Panerai (Richemont Group), fine watchmaker and premium international brand, is a title sponsor and one of the organizers of this exciting event, which has attracted global media attention.
Vintage and classic yachts regatta Panerai Classic Yachts Challenge is one of the world’s most important and spectacular yachting events.
Rose has been providing PR services to Officine Panerai since 2007, promoting the brand, its traditions and innovations. “Our goal is not only to introduce new watch models, but also to create storytelling for this unique watch brand. The connection between Panerai and classic yachting is not only historical, but also very emotional,” said Galina Savina, Rose General Director.