2 October 2014
Rose Manages Media Relations for Samsung Enterprise Mobility Forum
Rose, a top Russian marketing and public relations agency, has managed media relations for the Annual Samsung Enterprise Mobility Forum as part of its ongoing public relations assignment for Samsung Business Enterprise.
The event, held at the MIA "Russia Today", attracted the attention of more than 50 leading media and over 300 representatives of major Russian and international companies, like VimpelCom, Rostelecom, Sberbank and other market leaders.
Samsung demonstrated its latest solutions for enterprise mobility developed for numerous industries, including banking, retail, education, as well as outlined the main priorities in its cooperation with the B2B-partners.
One of the main technical innovations introduced at the forum was an advanced business tablet, the Samsung GALAXY Tab Active, which provides businesses with rich features for productivity in the office as well as on the road.
"As an extension of our longstanding relationship with Samsung, our mission now includes communicating how advanced Samsung technologies enable business productivity. The fact that so many key media and bloggers attended the Second Annual Samsung Enterprise Mobility Forum is evidence that this story is gaining traction and that Samsung has eclipsed its consumer-only reputation and is now perceived as a serious business partner,” said Galina Savina, Rose General Director.