12 September 2014
Rose Wins Tourism Malaysia Account - Again
Rose, a top Russian marketing and public relations agency won the government-mandated tender for public relations and marketing support of Tourism Malaysia in Russia. This is the second time the agency has competed and won the prestigious account – retaining a client it first won in 2012.
The assignment includes a full spectrum of Public Relations and marketing services for Russia. As part of the agreement, the agency will carry out the implementation of strategies to promote Malaysia as a tourist destination and will support Tourism Malaysia on a variety of industry events such as exhibitions, festivals, seminars, press tours, etc.
The cooperation between Rose Agency and Tourism Malaysia begin in 2012. Since then the popularity of the Malaysian destination among Russians has grown annually. For the first 5 months of 2014 over 32,000 Russian tourists has visited Malaysia, representing a 20% increase from 2013.
"We are honored to continue this valued relationship. We are pleased that the Tourism Malaysia Office appreciates our experience and expertise in the field of hospitality. For more than two years we have carried out a variety of diverse and successful projects for this client, including the Festival of Culture of Malaysia this summer. We are confident that our future cooperation will result in more publicity about Malaysia’s rich culture, friendly people, and magnificent vacation destinations”, said Galina Savina, Rose General Director.