28 October 2014
Rose goes on the road with Samsung to Russia's regions
ROSE, a top Russian marketing and public relations agency, introduced local media and bloggers to Samsung mobile technologies during a Russian regional road show. The series of large-scale events included a series of regional presentations of the major mobile Samsung innovations for 2014 and meetings with media representatives.
The Samsung mobile technologies road show travelled through St. Petersburg, Rostov-on-don, Krasnodar, Samara, Kazan, Ufa, Perm, Yekaterinburg, Novosibirsk and Vladivostok.
During these events, Samsung introduced to the regions its latest mobile devices, including two long-awaited new flagship products – the Samsung GALAXY Alpha smartphone and the new Samsung GALAXY Note 4, equipped with the advanced S Pen.
Along with smartphones and tablets, Samsung demonstrated its line of wearable devices, including the Samsung Gear 2, Samsung Gear 2 Neo, Samsung Gear Fit and Samsung Gear Live.
”The role of our Agency is to engage with as many relevant media and bloggers as possible to tell our client’s stories. This can’t always be done most effectively from Moscow. It’s also important to reach out to Russia’s regions. And this road show created an opportunity for Samsung to present its latest mobile products and technologies first hand,” said Galina Savina, ROSE General Director.