When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
3 April 2015
Rose and Samsung bring the new GALAXY S6 to the catwalk
Rose, a top Russian marketing and public relations agency, arranged an exclusive event to unveil Samsung’s stylish new smartphone, the Galaxy S6, during the Moscow Fashion Week 2015. For the first time, Samsung introduced its new flagship device exclusively to the fashion industry.
The Russian Galaxy S6 premiere was presented together with one of Russia’s most respected fashion designers – Valentin Yudashkin. The unveiling to Russia’s most influential trendsetters and fashion journalists followed Yudashkin’s catwalk show.
"Smartphones are much more than telephones, cameras and computing devices. They are also fashion accessories. And the Samsung Galaxy S6 proves that the release of a cutting edge new smartphone can be as significant an event in the fashion world as it is in the technology community,” said Galina Savina, Rose General Director.