When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
29 February 2016
Rose Refuels Shell’s Russia BTL Communications
Rose, a top Russian marketing and public relations agency, as the result of several months tender, has been retained by Shell Russia as a lead agency to carry out BTL services in the Russian market.
The Agency will be promoting the company’s values and superior quality of Shell products and services in Russia through integrated BTL activities including localization of global BTL campaigns (in partnership with Proximity Prague) and creative development of local programs and POS materials.
“We are keen to bring Shell’s quality and services to a wider Russian customers. Rose has extensive experience in BTL communications, and we are honored to start cooperation with Shell,” says Galina Savina, Rose General Director.