26 May 2016
TP-LINK Rings Up Rose For Its Neffos Smartphone Public Relations and Social Media Account
Rose, a leading marketing, public relations and content agency, has been retained by TP-LINK, a global leader in consumer and SMB networking products, to develop and implement integrated public relations and social media communications strategies for the company’s new smartphones brand, Neffos.
The Agency will provide a full range of media relations and content marketing services in Russia, as well as managing the Neffos digital strategy via social media, including community building and management, consumer engagement and promotion in VKontakte and Facebook.
The Agency’s first task was the Neffos launch, which included a press conference where TP-LINK introduced the new Neffos C5 line-up to journalists. The Neffos debut was covered in leading Russian media, including general, business, hi-tech publications and broadcast, such as Rossia 24 TV channel, KommersantFM and Europa+ radio stations.
“We have vast experience in the telecom sector and are delighted to apply our expertise in building TP-LINK’s new easy-to-use, convenient and functional smartphone brand, Neffos.” said Galina Savina, Rose General Director.