21 June 2017
Rose Opens the Door for Media to the Lexus Dome
Rose, a leading public relations and content marketing agency, provided the public relations support for the launch of the Lexus Dome, a unique new multifunctional brand space for its client, Lexus.
The grand opening event took place on the 1st of June at the “Oko” complex in the Moscow International Business Center, "Moscow City". As a highlight of the event, the new flagship luxury coupe, Lexus LC 500, was introduced for the first time in Russia with a special multi-media installation. The event also featured a dance-laser show, staged by Russian choreographer and director, Oleg Glushkov.
The opening ceremony was attended by Khidenori Ozaki, the President of Toyota Motor Ltd., John Thomson, the Managing director for sales and marketing, after-sales service and development of the Lexus brand in Russia, and Koji Sato, the Chief engineer of Lexus LC.
"Lexus Dome is a unique space where all the key values of the Lexus brand will be expressed through various activities and projects – music, theater, cinema, design and art. Guests will become acquainted with the new Lexus flagship, as well as experience the key Lexus brand stories, such as exhilarating performance, imaginative technology and brave design," said Galina Savina, Rose General Director.