Advertising is totally unnecessary. Unless you hope to make money.
Advertising & Design

We’re creatively persuasive

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising was common in Ancient Greece and Rome. And the first paid media appeared in the 17th century when advertisements were placed in weekly newspapers in England.

Virtually every surface exposed to consumers has been utilized for advertising; every new medium – from radio to television to the Internet owes its success to ad revenue. The media and technologies may change over time, and the methods may evolve, but the concept of persuading potential customers to purchase a particular brand remains the same.

At Rose, we arm talented marketing professionals with our Brand Storytelling approach along with our Whole Brain Branding methodology to produce creative and compelling campaigns. We combine technical analysis with “street smarts” to achieve the most effective and cost-efficient media strategies.

"Few agencies are as dedicated to their clients as Rose. They consistently take the initiative and provide us with great ideas to help us tell our story before we even think to ask."
— Mezhid Kahlaoui, Head of Operations TUNISIAN NATIONAL TOURISM OFFICE

IS ADVER-TISING DEAD?

Of course not. Advertising is the process of acquiring an opportunity in a public medium to persuade someone to watch/listen/read what you have to say about your company, brand or product. The choice of medium may evolve and change; the form and substance

THE POWER OF
FREE

When it comes to pricing products and services I have always held to the tenet that, whenever possible, it is preferable to give the customer something more for free, than to charge him less. I espouse this strategy because no matter how much companies try to justify it

PR
TAKES CENTER STAGE

We have referred to ourselves as professional storytellers for many years.  Now, inspired by the impact of social media, it seems that every brand wants to be a story-teller.  This just highlights the emergence of public relations from supporting role to featured player

NINE SOCIAL MEDIA MYTHS

Much has been written about the power of social media and how it is a game-changer for business-es.  However, the speed at which social media has evolved has resulted in little proper training and much misunderstanding.  Over the next several weeks I'll be

FACE
TO
FACE

Thanks to the proliferation of new media and online social engage-ment it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.

BEFORE
THE
IPO

Investor Relations should ideally begin years before a company registers to float its shares on a domestic or international stock exchange.  Unfortunately, companies often make little to no investment in investor relations until just before or perhaps even after the IPO - sometimes ignoring shareholders, hiding from bankers

Advertising & Design Services:

  • Branding, Logo & Identity Programs
  • Brand Placement
  • Creative Development & Production
  • Displays
  • Marketing & Communications Planning
  • Media Planning & Placement
  • Packaging
  • Point-of-Sale
  • Presentations
  • Sales Materials
  • Trade Show Displays