It takes many good deeds to build a good reputation, and only one bad one to lose it.
– Benjamin Franklin
Corporate Strategies

We’re reputation builders

A great corporate story breeds legends. It provides provenance and pedigree. It tells the world where the company wants to go and how it plans to get there. Like a good film or novel, a well-told corporate story grips its audience by vividly depicting theme, setting, characters and plot. Maybe your company is the perennial champion battling for your industry’s number one spot. Or perhaps it’s a David-versus-Goliath start-up, or possibly making a comeback after years of slow or no growth.

Your story, well-told, can be the difference between success and obscurity. Getting an interesting corporate story out into the world can be a devastating device in molding public opinion and enticing customers and investors. After all, people don’t like to be marketed to. They like to be engaged and intrigued by great stories. And they form a natural affinity for companies that tell the best tales.

We are prepared to craft powerful corporate stories and to implement campaigns and programs for companies of any size. Our Corporate Strategies business provides a la carte services or 360-degree solutions by harnessing our key reputation, credibility and trust-building practices of Public Relations & Social Media, Corporate Communications and Investor Relations.

"We consider Rose a trusted source for direction in this unique market and have come to take their advice without question. They have been able to learn our business and our goals and connect us with the most effective outlets for multiple forms of media."
— Doug Miller, General Manager, Mobile Solutions, Nominum

BEFORE
THE
IPO

Investor Relations should ideally begin years before a company registers to float its shares on a domestic or international stock exchange.  Unfortunately, companies often make little to no investment in investor relations until just before or perhaps even after the IPO - sometimes ignoring shareholders, hiding from bankers

THE POWER OF
FREE

When it comes to pricing products and services I have always held to the tenet that, whenever possible, it is preferable to give the customer something more for free, than to charge him less. I espouse this strategy because no matter how much companies try to justify it

IS ADVER-TISING DEAD?

Of course not. Advertising is the process of acquiring an opportunity in a public medium to persuade someone to watch/listen/read what you have to say about your company, brand or product. The choice of medium may evolve and change; the form and substance

PR
TAKES CENTER STAGE

We have referred to ourselves as professional storytellers for many years.  Now, inspired by the impact of social media, it seems that every brand wants to be a story-teller.  This just highlights the emergence of public relations from supporting role to featured player

NINE SOCIAL MEDIA MYTHS

Much has been written about the power of social media and how it is a game-changer for business-es.  However, the speed at which social media has evolved has resulted in little proper training and much misunderstanding.  Over the next several weeks I'll be

FACE
TO
FACE

Thanks to the proliferation of new media and online social engage-ment it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.

Corporate Strategies Services:

  • Corporate Branding & Advertising
  • Investor Relations (Analyst and Investor Meetings & Tours)
  • Road Shows
  • Financial Communications (press releases, interval & annual reports)
  • IPO’s & Exchange Listings
  • Conference Calls & Webcasts
  • General Meetings of Shareholders
  • Internal Communications
  • Public Affairs
  • Corporate Governance
  • Disclosure & Compliance Guidance
  • Executive Positioning
  • Investor Website Services & Support
  • Mergers & Acquisitions
  • Perception Studies
  • Presentations
  • Proxy Services