A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
Scott Cook
Digital Marketing

We’re Engaging

Digital Marketing is no longer an option for businesses. It is an inescapable reality. Digital Marketing, including display ads, search marketing, mobile and web applications, content marketing via websites, blogs and streaming media, and social media engagement, has become a vital part of the communications process.

But Digital Marketing transcends conventional marketing. It also integrates sales, customer service, human resources and other key departments – each of whom must now contribute to the brand story.

Social media engagement, in particular, is never one-sided. It is a running dialog…and companies are now required to keep up their end of the conversation. Contrary to popular belief, social media marketing is not free. It takes skill, time and resources to leverage its potential. Its true power comes from the ability to create a community around your brand.

Whether it’s building an online presence, publishing a blog to showcase your thought leadership or company culture, launching a Facebook application that highlights a key product feature, mounting a mobile marketing campaign or using Twitter for one-on-one customer service, Rose has the proven track record that will harness that power for you.

Rose provides a full range of Digital Marketing services to help your brand harness the power of today’s leading social media platforms. From creative campaigns and programs to long-term strategies, Rose delivers results-driven digital activities.

"Rose keeps our communications organized and focused. We rely upon their marketing knowledge, media contacts and strategic sensibilities"
— Sergey Pevnev – Marketing Director SAMSUNG ELECTRONICS

NINE SOCIAL MEDIA MYTHS

Much has been written about the power of social media and how it is a game-changer for business-es.  However, the speed at which social media has evolved has resulted in little proper training and much misunderstanding.  Over the next several weeks I'll be

THE POWER OF
FREE

When it comes to pricing products and services I have always held to the tenet that, whenever possible, it is preferable to give the customer something more for free, than to charge him less. I espouse this strategy because no matter how much companies try to justify it

IS ADVER-TISING DEAD?

Of course not. Advertising is the process of acquiring an opportunity in a public medium to persuade someone to watch/listen/read what you have to say about your company, brand or product. The choice of medium may evolve and change; the form and substance

PR
TAKES CENTER STAGE

We have referred to ourselves as professional storytellers for many years.  Now, inspired by the impact of social media, it seems that every brand wants to be a story-teller.  This just highlights the emergence of public relations from supporting role to featured player

FACE
TO
FACE

Thanks to the proliferation of new media and online social engage-ment it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.

BEFORE
THE
IPO

Investor Relations should ideally begin years before a company registers to float its shares on a domestic or international stock exchange.  Unfortunately, companies often make little to no investment in investor relations until just before or perhaps even after the IPO - sometimes ignoring shareholders, hiding from bankers

Digital Marketing Services:

  • Blog Design, Setup & Optimization
  • Blog Strategy Development
  • Community Building Strategy Development
  • Community Monitoring & Moderation
  • Content Creation & Marketing
  • Creative Social Campaigns
  • Digital and mobile advertising campaigns
  • Mobile and web applications
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Implementation Guidelines
  • Social Media Audit & Analysis
  • Social Media Marketing Strategy
  • Social Profile Creation and Channel Management
  • Software Recommendations