Once upon a time…
Since 1984, Rose has developed creative marketing strategies for international companies – helping them to tell their stories and build their brands. From the start, it has been an agency that challenges conventions and isn’t afraid to be the first.
Founded in Boston, USA, Rose grew to become the first independent advertising and public relations agency to enter the former Soviet Union in 1989. It has distinguished itself as one of the catalysts of marketing communications in Russia to become one of the top Russian agencies. In 2015 it became the first in Cuba.
Rose is a challenger agency
We offer the best of both worlds to our clients. We provide many of the benefits of a large network agency (heck, we used to be part of one), including international schooling, experience, systems, methodology, work ethic and communications -- yet we deliver all the advantages of an independent firm with an entrepreneurial spirit, local market knowledge, and cultural insight of a local-based organization. That’s our story and we’re sticking to it.
It was the first in Russia champion public relations as a discipline distinct from paid placement of articles. It launched some of the first television commercials (Sony), radio spots (Fanta) and outdoor advertising campaigns (Coca-Cola and Baskin-Robbins). It launched the first sweepstakes and instant-win “scratch” promotions. It was one of the first Russian agencies to provide financial communications. And it was among the first to offer social media marketing and digital marketing services.
History is repeating itself in Cuba as we launch many firsts in this exciting new market.
Of course, it’s not enough to be first. Most important, Rose is run by great people with knowledge, talent, experience and passion.