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John Rose's Blog

The Ten Commandments Of Brand Storytelling

It can be said that there are no rules to storytelling, but you break them at your peril.

Some great brand stories have a “magic to the tale” that cannot be easily dissected and applied methodically. If there were a guaranteed formula for successful storytelling, there would only be best-selling books, blockbuster movies and hit television shows. That being said, we have learned at my agency to apply what have come to be known as The Ten Commandments Of Brand Storytelling to help guide us through our journey.

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