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John Rose's Blog

Events are vital in creating a complete brand experience during a recession
(Part 3 of 4)

Attendees need more justification to attend events during a recession.

It is very important to continue to emphasize the value in getting people together. Demonstrating the long-term, intangible benefits of an event is very important, and it is the event organizer’s responsibility to provide potential attendees with the tools to enable them to explain the benefits to the people who approve their attendance.

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