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Events are vital in creating a complete brand experience during a recession
(Part 4 of 4)

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Events should be strategic and thoughtfully measured during a recession

Marketers often justify their event expense with rationales like "We’ve always done it," or "Our competitors are doing it." Most companies have no idea why they organize some of the events in their budget or what value they are getting for their investment. 

 Worse, many marketers tend to think of event marketing in merely tactical terms.
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