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What is your company’s reputation worth?

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Is Social Media The New Public Relations? Many aspects of social media applied to business are really an extension of the public relations process. Microblogging (like Twitter) is a combination of news blurbs and story pitching; press releases appear on, and feature links to, social media sites; webcasting and video sites (like YouTube) are replacing press conferences; blogging has replaced newsletters and corporate magazines; communicating with other bloggers is more and more like media relations with mainstream media, etc.
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