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John Rose's Blog

Three Schools Of Marketing Directors

One school apparently believes that marketing agencies are basically an extension of the company’s marketing department and should simply execute assignments. Marketing directors who subscribe to this school are generally of the opinion that he and his team could do what the agency does if only he had the time or resources. This is the "buy the dog and bark myself" school. A variation of this is the "guess what number I'm thinking of" school -- where the marketing director has an idea in mind about what she wants and makes the agency keep working until they guess it.

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