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John Rose's Blog

Marketing Zombies

You can find them in all businesses large and small -- including supposedly creative fields like advertising and entertainment. They're the ones who always play it safe, find comfort in repeating and rehashing old ideas, are afraid of bright colors, offbeat design, or anything that will make them or their work stand out in a crowd or, heaven forbid, invite criticism. They survive in the shadows and fear the limelight. I call them Marketing Zombies.

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