How we think
& feel about marketing
John Rose's Blog
  • Search

The Top Nine Social Media Marketing Myths | Myth No. 4: Social media marketing is cheap or free

4597
30.04.201115:13April 2011
0
Yes, Youtube, Facebook, Twitter, Live Journal and most other social media and blogging tools are free to use. But the resources required for a company to make these tools effective can be costly. Perhaps a social media program is less expensive than conventional media, and certainly cheaper when compared to buying television time or placing ads in major publications. But at the end of the day, to hire professionals (see Myth No. 3) and run a successful program will require a significant investment.
0 comments

Read full article

Untitled
30.04.201115:13April 2011

The Top Nine Social Media Marketing Myths | Myth No. 3: You can run social media marketing entirely in-house

3866
25.04.201115:13April 2011
0
It is a rare in-house team that has extensive marketing experience with top professional writers and communicators onboard who can: create content; monitor and measure social media input/outputs; conceive and execute social media campaigns; as well as drive traffic using e-mail, SMS, search optimization, blogger outreach, desktop and mobile applications, digital advertising, Google ads, and more. Not to mention the constant learning required just to keep up with the ever-changing social media landscape and increasing specialization.
0 comments

Read full article

Untitled
25.04.201115:13April 2011