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John Rose's Blog

The Top Nine Social Media Marketing Myths | Myth No. 6: Social Media Marketing Success Comes Quickly

Social media success can come quickly – particularly in Russia, where its nascent digital landscape and competition for followers has not yet hit the fevered pitch that it has in more developed markets. But even if your company does manage to make a big splash right away, what do you do for an encore? With the “what have you done for me lately” mindset of the bigger/better/faster-addicted online community, your company needs to play the long game.

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