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John Rose's Blog

The Top Nine Social Media Marketing Myths | Myth No. 7: My company doesn’t need social media marketing

Does your company need social media? Maybe not. To quote Howard Morgan, former head of Procter & Gamble: “The quickest way to kill a brand that is off in quality is to promote it aggressively.” But now there is a quicker way: social media. If your company doesn’t make a product you believe in, or a service you can evangelize, social media marketing is not for you.

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