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John Rose's Blog

A New Way To Measure PR Success.

If your company continues to measure public relations success in volume…only by collecting media clips or by adding up agate lines in newspapers and magazines (or seconds of TV time)…you may be significantly under or overestimating the impact of your communications.

The first step is to evaluate the quality of exposure in conventional media. While quantity of exposure is important; quality is critical. One positive mention in the right publication may be more valuable than 10 mentions in lesser publications. Your measurement system should take this into account.

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