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Mining For Search Marketing Gold

If your company does keyword search via Google or Yandex, you probably have come to understand that it is more complex than it may initially have appeared. Finding the right words and phrases to drive customers to your website is a lot like mining for gold. You gotta dig.

1. Learn how customers search

There are plenty of obvious words and phrases for every business. But don't stop there. Study the analytics to see which keywords bring customers to your site. And try other research methods, like asking your customers how they search or conducting an online poll that asks visitors to type the name of products they like. Their answers may surprise you and you may identify words that you may never have considered. Remember that every market and every language has its own peculiarities. Words and phrases used in one country may not directly translate to another. Common keywords used in the USA can often be entirely different in Russia, for example.

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