30.07.201216:29July 2012
If you still think that the brand with the most number of Facebook Fans wins, think again. You can have a million fans, but if your posts do not show up in their news feeds, you may become all but invisible to them.
How do you get into their news feeds? Learn more about EdgeRank, Facebook's news feed algorithm.
Essentially, every piece of content or interaction on Facebook is known as an “Edge”. A status update is an Edge; liking a status update is an Edge; uploading a photo is an Edge, etc. So, the news feed is really a stream of the most ‘important’ Edges as determined by the EdgeRank Algorithm, which gives emphasis to these Edges based on three factors: Affinity, Weight and Recency.
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How do you get into their news feeds? Learn more about EdgeRank, Facebook's news feed algorithm.
Essentially, every piece of content or interaction on Facebook is known as an “Edge”. A status update is an Edge; liking a status update is an Edge; uploading a photo is an Edge, etc. So, the news feed is really a stream of the most ‘important’ Edges as determined by the EdgeRank Algorithm, which gives emphasis to these Edges based on three factors: Affinity, Weight and Recency.
0 comments