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John Rose's Blog

Are you ready for SoLoMo?

Social-Local-Mobile, or SoLoMo, is shorthand for the convergence of social media with smart phone location technologies, applications and the mobile web. It is being called the Holy Grail of marketing.

The interlinking of social media with the ability to engage with consumers contextually, i.e. based on time, date, venue and activity, presents unique and heretofore unavailable opportunities for marketers.

Location-based engagement (LBE) already includes local search, photo tagging, checking-in, price comparison shopping, mobile interactive ads and displays, leaving tips and reviews, redeeming offers, responding to ads, tagging tweets and a whole lot more.

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