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John Rose's Blog

A Case For Face-To-Face

Thanks to the proliferation of new media and online social engagement it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.
With so many companies interacting with its customers via social media, the competition for share of mind can become daunting.
The great promise of social media is the opportunity to engage with more consumers one-to-one. But as brands achieve scale in their social media initiatives, this promise becomes more and more elusive. The increasing focus on quantity vs quality of followers can leave the most loyal fans feeling marginalized and under-appreciated.

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