Investor Relations should ideally begin years before a company registers to float its shares on a domestic or international stock exchange. Unfortunately, companies often make little to no investment in investor relations until just before or perhaps even after the IPO - sometimes ignoring shareholders, hiding from bankers and spending as little time as possible with fund managers and institutional investors.

This is beginning to change, of course, as the current economic climate has resulted in greater pressure on companies (especially smaller businesses) to demonstrate their viability to investors -- who are becoming increasingly skeptical and selective.
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