How we think
& feel about marketing
John Rose's Blog

Great marketers are always prepared

We painstakingly practice and rehearse for meetings and presentations. We leave little to chance. We sweat the details. We review our media training before every interview. We study the facts, read all the research and intimately know our product and customer better than anyone. We can fluently articulate our key brand messages and product attributes. Our attention to detail enhances the great ideas we present and the marketing programs we produce. After all, if we don't know how to market ourselves and our ideas professionally, how can we market our brands?