How we think
& feel about marketing
John Rose's Blog

Everything is marketing

This has never been more true than today. Now that we live in a networked society, marketing no longer lives in its own silo. Like it or not, marketing must now be incorporated into every touch point. Our customers demand it. That means our organizations must live and breathe marketing – from the “C” suite to the factory floor. Our marketing chain is only as strong as it's weakest link. And this presents an opportunity to further differentiate our brands by our ability to integrate marketing into the DNA of our companies. Not only is everything marketing, but there is also no longer any beginning or end to marketing. Forget campaigns. Marketing is always on.