How we think
& feel about marketing
John Rose's Blog

Marketing Effectiveness: Today & Tomorrow

TODAY: Invest most of our marketing budget to BROADCAST a SALES message TO lots of new people and hope they will see the message and try our product or service.
TOMORROW: Invest most of our marketing budget to communicate WITH current customers and delight them with our product or service so that they will NARROWCAST a BUY message to their family, friends and followers.

In terms of marketing, the world is swiftly transforming itself from a sellers market to a buyers market. Are you adjusting your company's marketing tactics to meet this paradigm shift?