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John Rose's Blog

Rose30: Thirty marketing truths from our first thirty years


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Marketing is like sex. Everybody thinks they’re good at it. But how is great marketing created? We may know what it looks like when it’s successful, but very few of us can actually make it happen. There are no hard and fast rules that we can follow to ensure marketing success for our brands; no formula for capturing that magic spark that ignites universal passion and admiration for a brand. So how do we do it?

We have uncovered many “truths” about marketing and creativity in our first thirty years in business and twenty-five years in Russia. And we have published thirty of them in an e-book entitled Rose30. You no doubt have heard some of these tips before. But sometimes a BGO (Blinding Glimpse of the Obvious) can be useful to uncover practical insights into how to conjure the ideas and inspire the people that make great marketing. We will be posting these truths over the coming weeks. Or you can download Rose30 now at: http://rose.ru/upload/rose30/rose_30_en.pdf

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