26 April 2014
Rose Whips Up A Sweet Media Event For Shake Shack
Rose gathers media for dessert tasting at Shake Shack
Rose, a top Russian marketing and public relations agency, gathered bloggers and journalists for a dessert tasting at Shake Shack on Arbat Street in Moscow.
The variety of freshly-made, all natural Shake Shack desserts were a big hit with the experienced connoisseurs from lifestyle and food media, including Vokrug Sveta, Silver Rain radio, Element and leading food bloggers.
Among the plated items were Shake Shack’s famous custards and concretes, which are richer and creamier than ice cream and incorporate numerous mix-ins like banana, cranberry and chocolate.
«Custard is so much more indulging than ice-cream.» remarked Elena Knyzeva, Vokrug Sveta’s Editor-in-Chief.
«Chocolate custard is just men’s right choice!» said Aleksandr Fedotov, Silver Rain Radio DJ.
«Very light taste, but rich and complex flavors.» commented Declan Johnson, Element’s Editor-in-Chief.
«That’s a real discovery for me. Very unusual taste. I love it.» hailed Tatiana Titova, Rabotnitsa’s Editor-in-Chief.
«Though Shake Shack is a New York phenomenon, it’s the new kid on the block in Moscow, and our role now is to introduce its great food rough varied storytelling. Other events will include burgers & wine, summer desserts, hot dogs & beer, and more.» said Galina Savina, Rose General Director.
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