When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
24 November 2014
Rose brings Starbucks coffee & chocolate together for media tasting
Rose, a top Russian marketing and public relations agency, has arranged an exclusive coffee & chocolate tasting and master class for food and life-style journalists and bloggers. The event was hosted by renowned chocolatier Dmitriy Mateychik and Starbucks coffee master, Svetlana Kostynich.
During the event, journalists and bloggers learned about how climate and soil effects the flavor of coffee and cocoa beans, as well as a few secrets to brewing coffee like a barista and perfectly pairing it with the right chocolate.
Mr. Mateychik shared his secrets of making chocolate using a melanger, a special device for grinding cocoa beans perfectly to achieve the ideal flavor and texture. And every guest had a chance to create his own chocolate bar, using a special form.
“Every time we conceive a new event or story for media, we try to introduce some new aspect or perspective about the product or brand we represent. By pairing coffee and chocolate we demonstrated how rich flavors can be combined to create new experiences for Starbucks customers,” says Galina Savina, Rose General Director.