When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
8 September 2016
Rose Takes The Wheel At Lexus
Lexus appoints Rose to boost its public relations activity in Russia
Rose, a leading marketing, public relations and content agency, won the Lexus account after a competitive review and was appointed as its new public relations team to handle storytelling, media relations, content creation and a variety of marketing activities for its brand in Russia.
Rose will engage traditional automotive, lifestyle, and business media, as well as bloggers to reinforce the Lexus positioning as the most distinctive luxury brand with pioneering technologies, brave design and a human-centered approach. The Agency will also manage Lexus press park services to coordinate test drives for journalists and other reviewers.
“Lexus has a fantastic story to tell,” said Galina Savina, Rose General Director. “We are very excited that they have chosen us as the best agency to help them communicate it.”