When a dog bites a man that is not news,
but when a man bites a dog that is news.
– Charles Anderson Dana

New News

23 September 2016

Rose Unveils The New Cuban Consumer Survey At Their Presentation In Havana

A new national survey conducted by Rose Marketing Ltd. among Cuban residents has been presented on 20 September in Havana to the leading Cuban and international companies operating in Cuba.  The survey results show that many Cubans earn much more than the official government average monthly wage of 687 pesos ($29USD).  The average standard of living is improving, the private sector is growing and most have at least some access to the Internet.

The Rose study reveals that many Cubans earn far more than the figures widely reported in international media.  According to the survey, 34% of Cubans earn the equivalent of $50 - $100 per month.  Also, 20% earn $101 - $200, 12% earn $201 - $500 and nearly 4% earn over $500 per month (including 1.5% who earn over $1000).  Most interesting, 70% of Cubans expect their incomes to further increase in the next six to twelve months – evidence of the optimism that has been spreading across the island over the past few years – and especially since the announcement of a renewed relationship with the USA.  While these income figures are relatively low in contrast to other nations and the average Cuban still struggles to make ends meet, it should be taken in context that Cubans receive free healthcare and education, as well as minimally subsidized living expenses.  

The survey debunks the myth that Cubans are entirely cut off from the Internet.  While high-speed connectivity is rare in Cuba, 80% of respondents have some access to the Internet. They mostly connect from their smartphones at the local hotspots popping up across the island (66%), but also from their homes (12%) or offices (16%).  They may not connect as frequently as in other countries or have the capacity to stream or download significant content, but Cubans are very much online – albeit at a hefty 2 CUC ($2 USD) per hour. To keep up with the latest entertainment and world news Cubans without broadband, 62% of citizens purchase the Paquette Semanal (Weekly Package), which is a collection of (mostly pirated) movies, television (yes, Cubans also eagerly await the next episode Game of Thrones!), games, magazines and other digital content distributed on hard drives that act as a surrogate for the worldwide web.  It is interesting to note that, in all fairness, 62% of Cubans would be willing to pay even more for legal quality content if it were available and accessible.

Social media engagement is also growing and has become a part of normal life in Cuba with 68% of Cubans claiming they have a Facebook account, Instagram (20%), Twitter (13%) and Google+ (20%).  Approximately 57% of Cubans have an email address.

The survey results also reveal that consumer buying habits in Cuba for a variety of goods and services is evolving as incomes grow. With their newfound optimism and higher incomes, Cubans plan to buy home appliances (16%), fashion cloths (13%), perfume (15%), airplane tickets (12%), shoes (12%), automobiles (7%), laptops (6%), smartphones (5%) and a variety of other goods and services over the next six to twelve months.

80% of the respondents claimed that advertising, which is very limited in Cuba, would influence their choice of brands or products.

"Our research provides much needed data to prove that there have been significant changes in earning, spending and Internet access in Cuba," said Rose founder, John Rose, who spoke at the event.  "We believe this is good news for the Cuban government since it demonstrates that its policies are resulting in a healthier economy without sacrificing its social ideology. It's good news for companies in Cuba who depend on optimistic and higher earning customers. And most important, it's good news for the Cuban people who will benefit from an improved quality of life."

SOURCE: The Survey was conducted by Rose Marketing Ltd. among 1067 Cuban citizens in May and June 2016, in Havana, Santiago de Cuba, Holguin, Camaguey, Pinar del Rio, Cienfuegos. The survey has a 95% level of confidence with a margin of error of +/- 3%.

Old news

24 May 2021

Ask a Question to the Brand Chef

27 April 2021

Rose and Mutti Reveal the Secrets of Italian Cuisine

30 March 2021

Rose Invites to «Nakhodka»

29 January 2021

Rose and HyperX – Play Together

18 December 2020

His Signature, Our Promise: Rose Agency and Filippo Berio launch a new image TV campaign

17 November 2020

Useful and Healthy Habits by Rose and Peppa Pig

10 August 2020

Rose Joins Mobile Gaming

24 April 2020

Rose produces video messaging for leading olive oil brand while observing strict Russian stay-at-home orders

18 February 2020

ROSE ADDS HEAT TO ITS PORTFOLIO Agency Will Promote The Legendary TABASCO® Brand Pepper Sauce

14 December 2018

ROSE Agency and Mifroma – A Cooking Show In The Swiss Style

20 September 2018

Rose Agency promotes a new brand of TECHNO smartphones in Russia

16 August 2018


6 April 2018

ROSE Agency Promotes Lexus Music Experience – Music of New Impressions

12 March 2018

Rose Agency Supports Irdeto at CSTB 2018

31 August 2017

Tunisia Launches Interactive Digital Virtual "Travel Bubble" Campaign In Russia

3 July 2017

Rose Rediscovers The Pearl Of The Mediterranean

21 June 2017

Rose Opens the Door for Media to the Lexus Dome

11 May 2017

Rose Promotes Active Lifestyle Benefits Of New Jaybird Headset & UE WONDERBOOM Speaker

10 March 2017

Lavazza Becomes Social With Rose in Russia

21 February 2017

Rose Gathers Leading IT Media For Irdeto at CSTB 2017 Exhibition

20 February 2017

Rose Supports Neffos X1 Series Smartphones Launch

10 January 2017

Rose And Lexus Invited Journalists To Film Set

23 September 2016

Rose Unveils The New Cuban Consumer Survey At Their Presentation In Havana

8 September 2016

Rose Takes The Wheel At Lexus

1 July 2016

Meet The New Cuban Consumer: Earning More, Working In The New Private Sector, Eager To Spend And Connected Online (Just Barely)

26 May 2016

TP-LINK Rings Up Rose For Its Neffos Smartphone Public Relations and Social Media Account

25 April 2016

Candy & Hoover Go Social With Rose

29 February 2016

Rose Refuels Shell’s Russia BTL Communications

18 December 2015

Rose To Launch First Public Relations Agency In Cuba

2 November 2015

Facebook Is The Leading Social Media Tool For Russian Businesses According To New Rose Survey

28 October 2015

ROSE Welcomes Malaysian Minister Of Tourism and Culture To Moscow For “Days Of Malaysia”

7 October 2015

Rose Secretly Creates Massive 10 000 Square Meter ‘Crop Circle’ Watch In Rostov For Samsung’s New Circular Gear S2 Launch In Russia

26 June 2015

Rose and Samsung Launched «LivePages» Mobile App

26 May 2015

Rose and TEEKANNE to promote tea with a German attitude

15 May 2015

Rose and Samsung present the premium line-up of curved SUHD Televisions

24 April 2015

Rose and Samsung bring Russia’s famed “Yasnaya Polyana” Leo Tolstoy Literary Awards to the rest of the world

3 April 2015

Rose and Samsung bring the new GALAXY S6 to the catwalk

18 March 2015

Rose presents insider’s tips to Portugal’s Real Estate Market

24 November 2014

Rose brings Starbucks coffee & chocolate together for media tasting

28 October 2014

Rose goes on the road with Samsung to Russia's regions

22 October 2014

Samsung and Rose: Preserving literary traditions with the “Yasnaya Polyana” Leo Tolstoy award for literature

2 October 2014

Rose Manages Media Relations for Samsung Enterprise Mobility Forum

12 September 2014

Rose Wins Tourism Malaysia Account - Again

2 July 2014

Rose Tells A Thinner, Larger And Brighter Story For Samsung.

22 June 2014

Rose Brings the Spirit of Malaysia to Moscow Park

5 June 2014

Rose Helps Samsung Get Down To Business

26 April 2014

Rose Whips Up A Sweet Media Event For Shake Shack

24 March 2014

Rose Wins BalaBit Public Relations Account

20 March 2014

Rose Makes Malaysia Fashionable at MITT 2014

3 February 2014

Rose Promotes “Visit Malaysia 2014” Program in Media Across Russia and CIS

26 December 2013

Rose Helps Shake Shack Spread Burgerism in Russia

3 June 2013

Rose Helps Float Panerai Mediterranean Regatta

13 May 2013

Rose Wins Starbucks Marketing Account

6 May 2013

Rose Agency Supports Tourism Malaysia During KITF 2013 Trade Show

5 April 2013

Rose Wins Fazer Digital Marketing Account

6 March 2013

Rose Brings Trendsetters To Damiani Boutique Opening in Moscow

20 February 2013

Rose Helps Samsung Launch Olympic Sponsorship Campaign

14 February 2013

Rose Supports Irdeto at CSTB Exhibition

10 November 2012

Rose Brings Press to Malaysia

20 July 2012

Rose Wins Radius Group

20 May 2012

Rose Introduces NOMINIUM to Russian Market

21 September 2011

Rose Wins Travelmenu

15 August 2011

Rose Wins Junior Hockey League

12 August 2011

Rose: What Kind of Reward Motivates Buyers?

9 September 2010

Rose Creates Samsung "Cinemania" Contest on Facebook

11 June 2010

Rose: Whatever You Wanted to Know About Social Media but Were Afraid to Ask

10 June 2010

Rose/TLC Launches "A Year of Entertainment" Promotion for Braun

14 May 2010

Rose: Social Media Significantly Affects Purchase Behavior

21 April 2010

One Year in Cinema – With Gilette

2 April 2010

Rose/TLC Produces "Take a Break with Scotch Brite!" Promotion

2 April 2010

Rose Distributes Cash With Home Credit Bank

24 March 2010

Rose Promotes IAA World Advertising Congress in Social Networks

23 March 2010

One Year in Cinema – With Gilette

23 March 2010

Rose Announces Survey Results on the Role of Social Networks

2 March 2010

Rose/TLC Creates Rolsen Promotion

2 March 2010

Rose Launches Cinema Promotion For Rolsen

10 February 2010

Rose Will Promote the Unique Watch Brand Richard Mille in Russia

27 January 2010

Rose and Samsung Present New Refrigerators in a Cool Venue

24 November 2009

Rose and Panerai Master the Fleet

19 October 2009

Rose Communicates Ultrathin Approach, Weighty Result for Samsung

19 October 2009

Rose and Panerai Unveil Galileo Exhibition

5 October 2009

Rose General Director, Galina Savina, one of Kommersant's "1000 Most Professional Russian Managers"

22 September 2009

Rose Escorts Russian Journalists to Panarai Regatta in Sardinia

21 September 2009

Rose Holds Online Conference

8 September 2009

Sony, Intel and TLC Marketing bring luck

19 August 2009

Sony, Intel and TLC Marketing bring luck

27 July 2009

Rose Brings Media to New Samsung Factory in Kaluga

15 July 2009

Rose Helps Introduce New Vacuum Cleaners

3 July 2009

Rose Helps PANERAI Kick-off Summer with Summer Fair

29 June 2009

Rose Supports Samsung TV Presentation in Large Format

5 June 2009

Rose Supports "Tail Wind" Press Tour For Panerai

29 May 2009

Rose Supports "Tough" Presentation Of New Samsung HDD

25 May 2009

Rose Shares Its Experience In Luxury Products Marketing

7 May 2009

Rose Runs Mediterranean Press Tour For Tunisia

22 April 2009

Rose Introduces Samsung Touch-phones

13 March 2009

Rose Creates Ad Series For Alinga Consulting

3 March 2009

Rose Continues Cooperation With The Tunisia Tourism Bureau