When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
20 February 2017
Rose Supports Neffos X1 Series Smartphones Launch
Rose, a leading public relations and content marketing agency, provided communications support for the new Neffos X1 series launch including press event arrangement and promotion in social media.
At the event, Neffos introduced its brand spirit to the Russian market with the slogan: “The New Challenge” and revealed its first advertising campaign featuring Dima Bilan, a well-known Russian singer. Bilan also appeared at the event as the new face of the Neffos brand in the Russian market.
The Neffos X1 series media launch received wide media coverage and feedback from general, lifestyle and specialized media and bloggers who attended the event to be among the first to experience the new Neffos X1 series.
"The local launch of new smartphones is one of the key strategic events for the Neffos brand this year. The challenge for Rose is to drive interest in the new models despite a highly competitive Russian mobile market through meaningful engagement with as many relevant media and bloggers as possible,” said Galina Savina, Rose General Director.