31 August 2017
Tunisia Launches Interactive Digital Virtual "Travel Bubble" Campaign In Russia
Innovative "Inspiring Tunisia" web app allows users to create customized travel experiences based on age, sex, companions and personal travel preferences.
Recognizing that one size does not fit all when it comes to travel, the National Office of Tunisian Tourism (ONTT) has launched a new web application that allows users to visualize their vacation before they ever get on a plane.
Visitors to inspiringtunisia.ru simply enter their preferences and click. The app then springs into action.
Rather than the usual impersonal travel photos, inspiringtunisia.ru utilizes hundreds of “Point-of-View” (POV) or selfie-style video bubble combinations – to help potential visitors to visualize themselves enjoying a Tunisian vacation that is tailored to suit their personal travel preferences and lifestyle. Users of the app can choose to see what a Tunisian holiday might be like when traveling on their own or with their partner, family or friends, using any PC, tablet or mobile smartphone. And by choosing from among a variety of activities and preferences — from relaxing to extreme — the app will serve up video bubbles of what their personal experience might be like.
"This is an exciting new departure for our travel campaign in Russia. It is an entirely modern and fresh approach to introduce Russians to our country that presents the virtues of Tunisia in a way that is simply not possible using conventional advertising," said Mejid Kahlaoui, the representative of the ONTT. [Bubble Images, website, banners, etc. with caption: "Simply enter your preferences and see your personalized Tunisian travel experience served up with POV video bubbles."
Depending if you are a man or a woman, young or old, the video bubbles will morph into combinations tailored just for you. For example, if you are a young woman traveling with your husband or boyfriend, the video bubbles will show you what a romantic Tunisian travel experience might be like with just you and your significant other. If, on the other hand, you are a father traveling with your family, you will see an experience of you, your wife and children on a family-friendly vacation. Singles will be served a fun-loving Tunisian adventure filled with happening nightlife or active sporting activities -- all depending on the selections made in an easy to use dashboard. Users can return to the app as often as they like, change or save their preferences and share them with travel companions. Upon request, custom travel itineraries will be sent to the user's email address along with special travel offers.
Inspiringtunisia.ru is being promoted via digital outdoor posters and banners on websites like afisha.ru, tourister.ru, woman.ru, wmj.ru, tvzavr.ru and others. "In the highly competitive travel marketing arena, we knew we needed to depart from the typical tourism campaign and create a highly personalized experience that showcases all that Tunisia has to offer," said Galina Savina, General director of Rose, the marketing agency that represents the ONTT in Russia and invented the interactive initiative to promote Tunisian travel. "As far as we know, this is the first application of its kind in the travel space."