18 February 2020
ROSE ADDS HEAT TO ITS PORTFOLIO Agency Will Promote The Legendary TABASCO® Brand Pepper Sauce
Rose, one of the leading public relations and content marketing agencies, and Mcllhenny company signed an agreement on the integrated promotion in the Russian market of TABASCO® brand – the most famous and recognizable pepper sauce in the world.
The agency will be responsible for PR communications, partnership with bloggers and influencers, promotion in social networks, as well as marketing activities for both consumers and HORECA.
TABASCO® brand products are made by the family-owned company Mclhenny founded in 1868 on Avery Island, Louisiana, USA. Throughout its history, TABASCO® brand has remained true to its original recipe and also has a wide range of other flavors. In the Russian market it includes, in addition to TABASCO® Original Red Pepper Sauce, eight more different sauces. TABASCO® Family of Flavors is versatile in use and can masterfully shade and enhance the taste of a wide variety of dishes - from appetizers to desserts and cocktails.
“We are very enthusiastic to start a partnership with TABASCO® brand. The brand history is rich and enjoys high loyalty of its consumers. TABASCO® Family of Flavors is very versatile and has universal appeal. It makes it possible to use various creative approaches to promote the brand in media, social networks and via events. Together with TABASCO® brand, we will increase the number of fans and consumers of the legendary brand in Russia, generously sharing the secrets of how to make dishes even tastier, and culinary skills like those of a professional,” says Galina Savina, General Director of Rose Agency.