17 November 2020
Useful and Healthy Habits by Rose and Peppa Pig
Rose, one of the leading agencies in marketing, public relations and content marketing, developed a campaign "Calendar of Healthy Habits” for its client – Peppa Pig brand – and promotes it in social networks.
The project goal is to draw attention of parents to the formation of useful habits among children. In the period from July to December, "Calendar of Healthy Habits" is published monthly in the official account of the brand in VKontakte. It’s dedicated to various topics: proper nutrition, health and hygiene, creativity and outdoor activities.
The agency involved influencers to the project: there are mom Instagram bloggers, including Anna Dankova (@anyutadankova), Kristina Sheremetyeva (@kristique), Elena Kushnerova (@smiley.mommy), Yana Deeva (@mama.v.3), Alexandra Yarotskaya (@mama_veroniki_i_davida), Natalia Galiulina (@nataliya29), Victoria Moiseeva (@reactive_mom). They are actively promoting the brand’s initiative in their blogs, using a game format, life hacks, creative tasks and contests.
This educational project has already attracted a large number of participants – parents and, most importantly, their children. This is evidenced by the works sent for the contests and the involvement of their participants.